MPC Generator

Your candidate, anonymised and professionally presented. Structured to position the candidate as an opportunity rather than a Resume. Ready to send alongside every outreach message. Tangible and solid key achievements to solve their problems.

Market Research Space

Paste your MPC candidate profile into our generator. Get a ranked list of 20 target companies who would realistically hire them, with recent news, likely pain points, and the right contact to approach at each.

Company-Specific Outreach Generator

Discover the criteria and tools to select the candidate with the highest placement probability.

Your Unsuccessful Candidates Are Your Most Valuable BD Tool

A candidate who interviewed well and missed out is not a loss. They are a brief waiting to happen with one of twenty other companies. MPC is the workflow that gets you there. Use code REBOOT10 for 10% off at checkout.

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Meet Your Coaches

We have 34 years in recruitment between us. We have built and sent MPCs using this exact system and tracked the results ourselves.  It just needs a system. This course is the exact system we use. Candidate selection criteria we apply ourselves. Research workflow we run every week. Outreach we send.

What you'll learn

How to select the right MPC candidate (and why most recruiters pick the wrong one)

The difference between a good candidate and a placeable one. The five criteria that matter, and why experience alone is not one of them.

How to research 20 target companies in under 10 minutes

Real-time market data, not training data. Recent news, org structure, likely pain points, decision-makers. The Market Research Space does the work. You validate the shortlist.

How to write 20 company-specific outreach messages

Each message tailored to the company, the candidate's fit, and the specific trigger you identified in the research. Personalisation at scale, without the mental load.

Course Curriculum

8 Chapters · 40 Lessons

  1. 1

    SECTION 1: Why MPC Is Your Best BD Strategy

    1. (Included in full purchase)

      Welcome & What to Expect

    2. (Included in full purchase)

      What MPC Actually Means (And Why It Works)

    3. (Included in full purchase)

      The Old Way vs The New Way -Time Comparison

  2. 2

    Building Your Intelligence Hub

    1. (Included in full purchase)

      Why Market Intelligence Comes Before Sourcing

    2. (Included in full purchase)

      Creating Your Perplexity Space - Walkthrough

    3. (Included in full purchase)

      Perplexity Spaces Setup Guide

    4. (Included in full purchase)

      Niche Research Prompt Templates

    5. (Included in full purchase)

      How to Filter and Use the Output

    6. (Included in full purchase)

      Exercise: Build Your First Perplexity Space

  3. 3

    Identifying Your Most Placeable Candidates

    1. (Included in full purchase)

      MPC Selection Criteria - Not Every Candidate Qualifies

    2. (Included in full purchase)

      Criteria for Selecting an MPC

    3. (Included in full purchase)

      The Gold Medallist - Candidates Who Missed Out

    4. (Included in full purchase)

      Overspill Candidates - Too Good to Sit on

    5. (Included in full purchase)

      The Superstar

    6. (Included in full purchase)

      MPC Search Strategy Guide

    7. (Included in full purchase)

      Exercise: Identify Your First MPC Candidate

  4. 4

    Build the MPC Brief with Claude

    1. (Included in full purchase)

      What a Great MPC Brief Includes

    2. (Included in full purchase)

      Generating the MPC Brief - Claude Walkthrough

    3. (Included in full purchase)

      MPC Brief Generation Prompt Template

    4. (Included in full purchase)

      Exercise: Generate Your First MPC Brief

  5. 5

    Write Personalised Outreach for Every Target Company

    1. (Included in full purchase)

      Why Generic Outreach Gets Deleted

    2. (Included in full purchase)

      Generating Company-Specific Outreach — Claude Walkthrough

    3. (Included in full purchase)

      Personalised Outreach Prompt Template

    4. (Included in full purchase)

      Quality Control - Would You Reply to This?

    5. (Included in full purchase)

      Exercise: Generate Outreach for Your Top 3 Companies

  6. 6

    Create Branded Deliverables in Canva

    1. (Included in full purchase)

      Why Design Matters — Word Docs Get Ignored

    2. (Included in full purchase)

      Building the MPC One-Pager in Canva

    3. (Included in full purchase)

      Canva One-Pager Template Guide

    4. (Included in full purchase)

      Building the Pitch Deck (Optional)

    5. (Included in full purchase)

      Canva Pitch Deck Template Guide

    6. (Included in full purchase)

      Exercise: Create Your MPC One-Pager

  7. 7

    Track, Measure, and Learn

    1. (Included in full purchase)

      What to Track for Every MPC

    2. (Included in full purchase)

      Setting Up Your Excel Pipeline Tracker

    3. (Included in full purchase)

      Excel MPC Pipeline Tracker Template

    4. (Included in full purchase)

      Reading Your Data - What It Tells You Over Time

    5. (Included in full purchase)

      Exercise: Log Your First MPC

  8. 8

    Your Weekly MPC System

    1. (Included in full purchase)

      The Complete Weekly Workflow

    2. (Included in full purchase)

      Weekly MPC Workflow Checklist

    3. (Included in full purchase)

      The Compound Effect - What 50 MPCs per Year Looks Like

    4. (Included in full purchase)

      Exercise: Block Your First MPC Session

You Have Three to Five Excellent Candidates Sitting in Your Last Shortlist. Most of Them Will Never Hear From You Again

The runners-up in your last five searches are the most placeable candidates in your database. MPC is how you turn them into fees. This course is the full system.

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What Recruiters Say

Discover how this course helped recruiters at all levels 

”
I had heard of MPC but never run one properly. I picked a senior candidate I had known for two years, ran the full system in this course, and placed her with my third target company inside six weeks. The fee was €38,000. The course paid back more than 40 times in one placement.
Saoirse Dunne

Senior Recruitment Consultant, EdTech, Dublin

The built-in market research generator is fantastic. It pulls live company news, which means every outreach message I send references something that actually happened this month. Not something from 2023 training data. Clients notice immediately, it's fresh and it's current.
Oliver Tanaka

Executive Search Lead, Tech Leadership, San Francisco

”
I thought MPC was a numbers game. This course showed me it is a quality game. Twenty targeted companies beats 200 cold CVs every single time. I run one MPC cycle a month and those placements are consistently my highest fee of the quarter.
Nadia Al-Rashid

Recruitment Director, Financial Services, Dubai

”
What changed my desk was the monthly rhythm. One MPC per month, same system, same generators, different candidate. I stopped chasing jobs and started placing people. My billing doubled in six months. Julie was right: MPC is the quiet system behind the best desks.
Elisabetta Ricci

Principal Consultant, Luxury Goods, France

One MPC Campaign Per Month Replaces Most of Your Cold Business Development

Higher quality roles. No competition. Better fees. Happier candidates. This course builds the entire workflow. Use code REBOOT10 for 10% off at checkout.

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