You Have Been Meaning to Start a Newsletter for Six Months. This Is the 30 Minute

The reason most recruiters never launch is not time. It is decisions. What do I call it? Who is it for? What do I write about? What is the first edition? How do I make it sound like me and not like AI? This course removes every decision. A generator names it. A second generator analyses your writing style and produces your first edition in your voice. A transition lesson walks you through publishing on LinkedIn. A monthly cheat sheet gives you a 30-minute workflow you will actually use.

Mine Your Niche for Trends and Stats

AI surfaces current, sourced industry trends your audience cares about in under 5 minutes. No guessing. No recycling last year's talking points. Fresh data, real sources, angles your competitors are not covering.

Turn Research into a Full Draft in Your Voice

Upload your LinkedIn profile and your research. AI writes the full newsletter in your voice. Not generic. Not robotic. Your profile is the secret ingredient that stops it sounding like every other AI-generated post.

Fact-Check Everything Before You Publish

One wrong number kills your credibility. This module runs your entire draft through a verification process that checks every claim, flags anything dodgy, and gives you replacement stats with proper sources. Five minutes that protect everything you have built.

Meet Your Coaches

Between us, 34 years in recruitment as agency owners, team leaders, and coaches. Between us we have written hundreds of thousands of words of content for recruitment businesses. LinkedIn posts, newsletters, sales emails, community broadcasts. We know what gets read and what gets skipped. We also know why most recruiters never publish. The blank page is the problem. Decisions kill more newsletters than bad writing ever does. This course removes every decision. Generators make the calls. You edit. You publish. That is the whole system.

The 30-Minute Monthly System You Will Actually Keep Running

Most newsletters die at edition three. This course gives you a monthly cheat sheet, a content calendar template, and a research workflow you can run in 30 minutes. The reason students keep publishing is the system, not the enthusiasm.

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What you'll learn

How to name your newsletter so the right people subscribe

The name is the first filter. You will learn why "Recruitment Insights" fails and what niche-specific positioning looks like in 2026. Three options generated. Pick one. Done.

How to write in your voice, not in AI voice

The Writing Style Analyser captures your hook patterns, sentence length, word choice, and tone. Every edition you generate from then on sounds like you wrote it. Because structurally, you did.

The 30-minute monthly workflow that keeps you publishing

Research. Draft. Edit. Publish. The cheat sheet, the calendar template, and the exact steps to run each month without it taking over your week.

Course Curriculum

10 Chapters · 34 Lessons

  1. 1

    Getting Started

    1. (Included in full purchase)

      Welcome & What to Expect

    2. (Included in full purchase)

      What You Get From This Course

  2. 2

    Your Newsletter Brief (Do This Once)

    1. (Included in full purchase)

      Why This First Step Is Crucial

    2. (Included in full purchase)

      Your Niche, Audience, and Tone

    3. (Included in full purchase)

      Choosing Your Newsletter Name and Description

    4. (Included in full purchase)

      Before You Use the Newsletter Name Generator

    5. (Included in full purchase)

      Newsletter Name Generator

    6. (Included in full purchase)

      What Your Setup Produces

    7. (Included in full purchase)

      Your Newsletter Brief Cheat Sheet

  3. 3

    Research

    1. (Included in full purchase)

      Why Research Comes First

  4. 4

    Write Your First Edition

    1. (Included in full purchase)

      The Workflow: Research, Write, Publish

    2. (Included in full purchase)

      Before You Write: What the Generator Does for You

    3. (Included in full purchase)

      Analyse Your Writing Style

  5. 5

    Draft Your Newsletter with Claude

    1. (Included in full purchase)

      How to Download Your LinkedIn Profile as PDF

    2. (Included in full purchase)

      Generating Your Full Newsletter Draft — Walkthrough

    3. (Included in full purchase)

      Reviewing and Customising the Draft

    4. (Included in full purchase)

      Uploading Your Files to Claude

    5. (Included in full purchase)

      The Workflow: Research, Write, Publish

    6. (Included in full purchase)

      Generating Your Full Newsletter Draft - Walkthrough

  6. 6

    Choose Your Audience

    1. (Included in full purchase)

      Candidates, Clients, or Both?

    2. (Included in full purchase)

      Exercise: Lock In Your Audience

  7. 7

    Fact-Check with Perplexity

    1. (Included in full purchase)

      Why Fact-Checking Is Non-Negotiable

    2. (Included in full purchase)

      How to Read Perplexity's Output

  8. 8

    Final Polish and Publishing

    1. (Included in full purchase)

      Choosing Your Writing Style and Tone

    2. (Included in full purchase)

      Setting Up Your LinkedIn Newsletter — Step by Step

    3. (Included in full purchase)

      Style and Tone Selection Guide

    4. (Included in full purchase)

      Exercise: Polish Your Newsletter

  9. 9

    Publish on LinkedIn

    1. (Included in full purchase)

      Setting Up Your LinkedIn Newsletter — Step by Step

    2. (Included in full purchase)

      Formatting Tips for LinkedIn's Editor

    3. (Included in full purchase)

      Exercise: Publish Your First Edition

  10. 10

    Your Monthly System

    1. (Included in full purchase)

      The 30-Minute Monthly Workflow

    2. (Included in full purchase)

      Building Your Content Calendar

    3. (Included in full purchase)

      Monthly Content Calendar Template

    4. (Included in full purchase)

      Tracking Performance — What to Measure

Every Recruiter Building a Brand in 2026 Has a Newsletter. You Do Not.

Subscribers. Inbound enquiries. Proof you know your niche. The recruiters who launched theirs in 2024 are cashing in now. The rest are still thinking about it. This course makes you one of the first group.

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Student Testimonials

Discover how this course has transformed the newsletter creation journey for our students.

”
"I'd been telling myself I'd start a newsletter for over a year. This course got me from nothing to published in one sitting. The system is so simple I actually stuck with it. I am 5 editions in and I've had 3 inbound enquiries directly from subscribers. 1 became a retained brief."
Esme Wallace

Recruitment Director, London

"The fact-checking module alone is worth the price. I was about to publish a newsletter with a stat that was two years out of date. Would have been embarrassing. Now I run everything through the verification step and I'm confident in what I put out. My clients have started forwarding my newsletter to their hiring managers."
Marcus Chen,

Senior Recruiter, San Francisco, CA

”
"The voice-matching piece is what sold me. I've tried other AI writing tools and everything came out sounding like a robot. This system uses my LinkedIn profile to match my tone and it genuinely sounds like me. Two candidates have messaged me saying they love the newsletter. That never happened before."
James Whitfield,

IT Recruitment Consultant, Atlanta, GA

"I thought writing a newsletter would take me half a day. First one took 28 minutes. This isn't a writing course. It's a system. And it actually works month after month. I have generated business from this"
Rachel Sheridan,

Agency Owner, Bristol

Your Competitors Are Already Publishing. They Just Started Before You Did.

While you're staring at a blank page trying to think of something to write, the recruiter down the road is hitting publish on their fourth edition. This course gives you the system that makes it so easy you'll wonder why you waited. 30 minutes. Every month. No excuses.

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